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15 Reasons Why Your Website is Not Ranking in Google & How To Fix It

Your website is not appearing in Google Search and you are very disappointed. do not worry. You came to the right place. This article will help you to figure out why your website is not appearing in Google Search and why your website is not ranking in Google and how to fix it.

If your site is not appearing in Google search results or performing well, then the first step is to check whether your site is indexing in Google or not.

Go to Google.com and type site:domain.com. Do not forget to replace Domain.com with your domain name.

Example: site:technicalguptaji.co.in

If your site is indexed correctly in Google, it’s time to follow the steps below and get your site into Google Search.

Why is not Google Ranking in Google? And how to fix it

Below are some common reasons why your website is not ranking in Google and why your site is not appearing in Google Search.

1. Google has not indexed your website

Sometimes it may take a week or more to index your website into the Google search engine. The reason for this, your website is new and does not have any inbound links. But if your website has inbound links, then Google will index your site soon. The Crawler uses inbound links to index any site. However, how Google will search your website, but it may take a few weeks. If you want a Fast Index for your site and want to see it in a Google Search result soon, add your site to Google Search Console. Then submit a Sitemap. A sitemap has your website URLs and helps search engines to crawl your website well. However, it does not boost your search ranking, it can help your content to index and better crawl faster. In addition, you can see through the Google Search Console how your site is performing in Google Search.

2. You use more Competitive Keyword

If you use Single word or short phrase keyword to optimize your website, then your site will not perform better in search results. The reason for this is that single word or short phrase keywords are very competitive. Always use Keyword with four or five phrase words (long tail keyword) with lower competition and higher searches. This makes your content more targeted. There are a lot of Keyword Finder tools available in the market, but the best is Google Developed Keyword Planner which is completely free.

3. Your website can have “no index” tag

In the search engine, the “no index” tag is used to prevent the site from indexing. If you accidentally added the “no index” tag to your site, this is preventing your site from showing in search results. Also, if you are a WordPress user, and you use Yoast SEO on your site and do not configure it properly, this may also be a reason. Here is a guide on Yoast SEO Settings.

4. Lack of Quality Content

If you copy/paste content from another blog or website, Google will not like your site at all. It will reduce your Site Ranking or stop showing your site in search results. Even your site can also ban. In addition, if you write your content and put too much or forcefully keyword into it, then it is called keyword stuffing. for example, If you are looking for the best sports shoes, do not look forward. Our brand offers the best sports shoes you can use for any purpose. You can also use these best sports shoes for travel or school. Google does not like stuff stuffing. The main reason for this is that it creates a bad experience on users. You think that putting more keywords in the content will result in more traffic to your site, but in reality, it actually reverses your site. This activity leads to your site search penalty. Also, try writing lengthy content (but do not write nonsense). Compared to the short content, the Longy content performs better in search results. Proper headings and images are very important in a long for the content. Otherwise, it will make your content boring.

5. Check manual Actions for your website

If your site is affected by Manual Actions, Google stops showing your site in Google Search. These Manual Actions usually occur when a website is involved in illegal activities, spamming and fraudulent or fishy activities. You can use Google Search Console to check it out. When your site is penalized by Google, you can view detailed information from the Manual actions tab. Also, you will also be notified via email. Google Search Console Settings- Complete Beginner’s Guide In Hindi

6. Make sure that Google

Finding and Crawling Check Crawl Errors – If there are too many errors on your site, then Google will crawl your site very slowly. To speed up the Crawl process, fix those errors with 301 redirects. Check the Robots.txt file – Robots.txt is a small text file that tells the search engine bot what page is crawl and no one on the website. If you make a small mistake in creating/editing a robots.txt file, then Google will stop the crawl and indexing your site. Make sure that your bots for Google bots or other search engine bots The site structure is easily accessible. If you recently transferred your site to a new domain, which was performing well earlier. Can now rank poorly. To avoid this, use 301 redirect.

7. Not having high-quality backlinks

When Google ranks content, then uses Backlinks as a ranking factor. Backlinks can put a big difference in your website ranking. Enhancing domain authority, Google website ranking and website traffic is very important. But one thing to keep in mind, if you make or buy bad or low-quality backlinks for your site, it can badly affect your website’s ranking. Backlinks are very important to increase domain authority, Google website ranking and website traffic. Always try to get high-quality backlinks. 100 quality backlinks equal 1000 low-quality backlinks. Here are some quick tips for getting high-quality backlinks,

  • High-quality content Publish. People will automatically link your content.
  • Submit a guest post to other blogs.
  • Comment on Do follow the blog and make sure that those blogs are related to your Niche.
  • Put a habit of interlinking.
  • Add your blog to the Top Blogging directories.
  • Submit your blog post to Social bookmarking sites.
  • Get your blog on top social networking sites sites Submit.
  • Convert your blog post to pdf and submit it to document sharing sites.

8. Check the visibility settings of your site

WordPress comes with a built-in option that allows you to hide your website from the search engine. This option is great for the new website. However, sometimes this option is checked incorrectly. As a result, the search engine stops indexing your site and your website is not visible in Google Search. If your website is not appearing in Google Search or is not ranking, then first you have to uncheck this option. Just log in to your WordPress site and go to the Settings >> Reading page. Reasons Why Does not My Website Show Up in Google Search

9. Your website has been removed from Google

If you violate Google’s quality guidelines, Google may temporarily or permanently remove your site from Index and search results. When Google removes your site from Search results, here are some terms, De-indexed – Google removes the domain completely from the search result. Penalized – The domain or page search is present in the results but direct search queries are not even displayed in the search result. Sandboxed – Sandboxed is a filter that is applied to new sites. This prevents the new website from ranking, especially for high-competing keywords. Here is an article on Ahrefs: Google Sandbox: Does Google Really Hate New Websites? If you get a notification that your site has violated Google’s quality guidelines. You can fix it and then submit it to Google. Google will reconsider this

10. Ranking on Irrelevant Keywords

Your Google ranking may be one of the main reasons for the decline. Perhaps you have used a keyword for your site that is not related to your blog or website. For example, you are running a Food Blog but are sharing tech-related content which is absolutely wrong. If you do this, then close it immediately. Otherwise, your Google ranking will gradually decrease and your site will not appear in Google search results.

11. Algorithm Changes

This can also be a great reason for not seeing your site and not ranking in Google search. Google always keeps updating its Algorithm so that it can provide relevant results for user search. When Google updates its algorithm, many websites lose their Search traffic and rankings.

12. Competition

In today’s time, the competition has increased in blogging. If you optimize your site properly but still have a Google ranking drop, then this might be the reason for the competition and your competitors are doing better than you. You can use the SEMrush tool to monitor your competitors’ activities.

13. Poor Page Load Speed

Google uses website load time as a ranking factor. If your site takes more time to load, then you need to pay attention to it. Otherwise, your site’s ranking will gradually decrease and your site’s position will change in search result. Fast loading website affects both your ranking and user experience and performs better in search results. PageSpeed ​​Insights, Pingdom to check your website loading speed

14. Your site is not Mobile Friendly

More than half of the search is from smartphone. Therefore, Google has started using it as a ranking factor to improve mobile-friendly search results. To determine if your site is mobile-friendly, Google has also developed a mobile-friendly testing tool. If you are a WordPress user and manage your own website, just install a new WordPress theme that is responsive. In addition, you can also use a plugin for this. If a developer has created your website, then talk to him to make it responsive.

15. Poor Content Optimization

Your site is not optimized for search engines, this means that your site is not optimized properly for SEO. If you want to see your website on Google’s first page, SEO techniques will be your best friend. Proper SEO technique helps you get higher rank in search results. However, there are two types of SEO. On-Page SEO Off-Page SEO Here are some quick tips about on-page SEO,

  • Focus on content quality.
  • Use the SEO-Friendly URL – Make your URL short and readable.
  • Start the title with the keyword.
  • Add Modifiers to your title like “2019”, “best”, “guide”, “checklist”, “fast” and more.
  • Make your site mobile friendly.
  • Use outbound Links (External Links).
  • Use internal links.
  • Improve the website loading speed
  • Use Long tail keyword and related keyword.
  • Optimize your image size. Do not forget to rename the image and add your target keyword to the image alt text. Here are some quick tips on Off-Page SEO too,
  • Create a link through Guest Posting and Email Outreach.
  • Submit your article to High-Quality Niche Directories.
  • Improve your social media signals
  • Join a question-answer site like Quora.

Always write unique and quality content with detail and deep information. Apart from this, your article should be interesting.

If this article has proved to be helpful for you, do not forget to share it!

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