In today’s article, I will tell you what is Podcasting, and how you can earn money just by speaking with the help of Podcasting. Keep reading this article to know all this.
I would like to tell you that the Podcast is going to be a next-level thing in India. Because it is spreading slowly in India.
Many Developed countries like US, UK, Australia, etc. Podcasts are very popular in India. There is also much competition in it. But this is a new thing in India, in this, you will get very less competition.
The podcast is going to be very bright in Future India. Therefore, many businesses have started promoting their Bussiness through Podcasts. Let’s take some basic information about Podcasts.
What is Podcasting
Any content which is in the form of audio, we call that content as Podcast. For example, the article you are reading is in written form. Likewise, podcasts are in audio form.
When we upload a podcast on a platform where people listen to that podcast, this thing is called podcasting. You can also consider Podcasting as your own Radio Station.
How to Start Podcasting
We will need a platform to upload the podcast. Many such platforms are available in the market.
You can upload your podcast on these wake-ups. If you have a WordPress blog, then you install a Plugin in it, named “Seriously Simple Podcasting”.
With the help of this plugin, you can store your podcasts in your web hosting. You can post in your blog like a normal post.
Now you will also need a good microphone to record a Podcast. If you have a Smartphone that has a good mic, you can start podcasting it too. Otherwise, you purchase an external mic.
The Benefits of Podcasting
1. Brand Building
If your podcast will be interesting then people will come to your website, again and again, to listen to your podcast, that will build your branding.
2. Earn Money
When the userbase of listeners listening to your podcasting will be very high, then only you can earn through sponsorships. This method is quite easy and good.
You just have to tell your audience about a product and in return, you will get money.
For example- If your Podcasts listen to 1000, then you can comfortably charge $ 10- $ 15 per sponsorship.
Monthly Subscription Model
Like you keep some 10 Podcasts free and after that, you can tell your listeners that, if you want to listen to the podcasts ahead, you can buy Monthly Subscription from me.
Suppose now that you are charging 200 rupees per month for your podcasts and 200 people have taken your subscriptions, then your earning will be around 40,000.
This model is more profitable. But you will get Reach limited in it. To say that if you want to make your name, then this model is not for you.
3. User Engagement
If you have a blog or website, you can double your user engagement with the help of Podcast.
There is also the benefit of podcasting that visitors will spend more time on your blog, which will also make your SEO better.
If you have decided to start Podcasting then I have some tips and tricks that will help you to grow your Podcasting Bussiness.
- Always try to make your podcast interesting, you may want to see that 2 people talk in the podcast.
- You always have to record podcasts for your listeners and not for your own benefit.
- You interview some big people in your podcast, from which you will also get an exposure, people will also start to know you.
Podcasting in India
Podcasting in India is in a very nascent condition, despite this graph, there are many active bloggers in India.
If the future of Podcasting is seen then it is bright.