Hello Bloggers, Today we will know what is Email Marketing, how it works and some important things to start it. So let’s start.
What is Email Marketing?
Any kind of marketing which is used primarily by email is called email marketing. Now it can be understood better by example. I have also selected some examples which are used in real life as email marketing.
Let’s say if there is a blogger who has enough email addresses for a lot of people. If that blogger whenever he publishes a new blog post on his blog and sends his link to all those people via email, then a lot of traffic can come to his blog. This is a live example of email marketing.
Apart from this, email marketing can be used in many other ways. As such, an affiliate can use email marketing to promote their products. If there is an eCommerce website, then it can use it to increase the engagement of its customers.
The most affiliate product is sold from email marketing.
It is an important part of the business lead generation.
Using the email marketing software, we can send and send mail by creating a Theme with any Link, Image, Button, Video or custom design.
We spend a lot of work in a marketing email and get more benefits.
Email marketing is also used to provide different types of notifications. Like you keep getting updates from your Facebook account on your email. These are all examples of email marketing. In this way you can estimate how much email marketing is required for any business.
How does Email Marketing work?
Let’s go ahead and now know how email marketing works. The way to do email marketing can be understood in three-four steps.
The first step is to ensure that the purpose behind our email marketing is: Informational, research work or promotional. Most email marketing is used for promotional purposes only. It is usual or promotional in blogging itself.
Now the next step is to build an email list. If you do not have a great list of email addresses, who will you send emails to? So how will you do email marketing?
So first you have to build the email list. Now there is a big way in which the best way is to naturally build the email list. How is that now? One, we have already told you, use the email subscription box on your blog or website. With this you can change the traffic of your blog in the email list. And there are so many methods like buying email lists from different places but they are unnatural and spamming way in a way.
Once you have a good email list then you can try to get success in email marketing.
Now it comes to what subscribers are sent and how often it is sent. In this side you can help many premium tools. As the trend of email marketing is increasing, many email marketing tools have also come into existence. You can easily manage your email marketing campaigns by using these tools. Some of the best tools you can use for Email Marketing are:
Let me briefly tell you how a blogger can send emails to his email subscribers. First of all, welcome and thanks email, and then your newsletter or whenever you publish a new blog post, a brief description of it should be sent to you with a link to your blog post.
Now whenever any of your subscriber will see that email and click on your link, it is obvious that your page views will increase and you will also benefit from other parties. So in this way we know how email marketing works.
How to start email marketing as a beginner
If you are a beginner and want to get started with email marketing, then follow the steps given below.
Widget the email subscription box on your blog or on the website. (Or use different methods to build your email list like social media)
From the first day, start sending email updates to your readers or say subscribers, but keep in mind that those emails should not be annoying.
As soon as you feel that email marketing is doing a good job for you, then use any premium email tool or service for your email marketing.